Integrated Marketing Manager

Speedway Games is an independent game studio developing and publishing cross-platform games on the Roblox platform, we have over 2 billion visits to our games and more than 2 million daily players. Our flagship game is Vehicle Legends, a top racing game on the platform for the last 4+ years. We currently own and operate 5 Roblox games.

We have an established licensing program & track record working with top car brands within our game Vehicle Legends, many of which have not launched yet, and are looking to expand our offering to new categories in some of our other games, which is where you come in.

We are seeking an ambitious individual that's ready to build our integrated marketing functions essentially from scratch. The Integrated Marketing Manager will collaborate with external partners and internal cross-functional teams to create and sell compelling campaigns, activations, and other innovative solutions to potential advertisers. As part of our overall marketing efforts, we will partner with consumer brands to drive revenue across our titles. This role will be at the forefront of establishing the output of our emerging integrated marketing offering.

The Integrated Marketing Manager will be responsible for developing and selling advertising packages that support brands’ growing demand for scalable solutions on the Roblox platform.

What are you working on?

• Genres: Racing, Role-playing, Casual
• Platforms: Mobile, Browser, PC

Team size and structure?

30

For which tasks (responsibilities)?

Key Responsibilities:

• Proactively identify and seek out client and industry relationships to optimize advertising revenue.

• Drive partnership performance, engage with key partners and deliver excellent customer service.

• Develop advertising solutions and custom content opportunities both proactively and in response to client RFPs.

• Develop highly effective narratives and sales materials that highlight advertiser benefits and opportunities.

• Become an expert in our games and capabilities to best package effective solutions around key cultural and high-impact advertiser moments.

• Work with internal development teams and external production partners to proactively propose custom opportunities. For example: integrations, branded content, social content, experiential activations.

• Vet custom opportunities through internal stakeholders for approval.

• Manage the integration process, including tracking and reporting on performance metrics.

What kind of professional are we looking for?

Requirements:

• Demonstrated experience in successfully selling/negotiating advertising deals within video games, entertainment/media, advertising, or related industry.

• Strong project management, planning, and organizational skills, with a proven ability to manage multiple projects simultaneously and to deliver results under stringent timelines.

• Resourceful in seeking out information about Roblox marketing and competitive landscape.

• Excellent communication and storytelling skills, adept at synthesizing and insights into compelling narratives.

• Strong understanding of the creative process, from inception through production and execution

• Track record of expanding content offerings across video games, TV, social, or digital.

• High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity. Passionate and curious about marketing, brands, and entertainment

• Can organize, clarify, and communicate complex ideas quickly and accurately.

• Agile, goal-oriented, driven to succeed and always up for a challenge.

Why do we enjoy working here?

• Paid Vacation & Sick Days

• Fully remote position

• Flexible schedule

• Full-Time position

• High impact work: We have over 200 million players to date and counting